Samsung has launched its latest range of OLED TVs, the S95C and S90C, in India. Equipped with the advanced Neural Quantum Processor 4K, these premium TV series are available in three different sizes – 77-inch, 65-inch and 55-inch.
These 'Made in India' TVs feature a 4K Neural Quantum Processor and 4K upscaling to deliver remarkable picture quality and use AI-based algorithms to optimize scene by scene. PANTONE has also certified these OLED TVs for accurate and realistic color reproduction. The TVs deliver immersive sound quality with Dolby Atmos and OTS+ sound technology, as well as Q Symphony for synchronized sound.
They feature an Infinity One design with minimal bezels, allowing for an uninterrupted viewing experience. Samsung has also included environmentally friendly technologies such as the SolarCell Remote, which charges using indoor lighting or electromagnetic waves.
The Motion Xcelerator Turbo Pro technology available on these Samsung TVs is great for gamers as it provides high frame rates and clean graphics. Thanks to the integrated IoT Hub and the ability to connect and control smart devices, OLED TVs can function as a connected living solution.
The TVs also include a connectable Connect Box, which can be conveniently placed on the back or side of the TV to ensure uncluttered settings.
Samsung S95C and S90C OLED TV specifications
- Size: 55″, 65″, 77″
- Display: OLED 4K, resolution 3840 x 2160, Anti-glare, one billion colors, Quantum HDR OLED plus, HDR 10+
- Ultimate 8K Dimming Pro, 100% color volume with Quantum Dot
- Neural Quantum Processor 4K, Auto Game Mode (ALLM)
- Quantum Matrix technology
- Motion Xcelerator Turbo (up to 144 Hz upscaling)
- FreeSync Premium Pro
- Sound: Dolby Atmos, Q-Symphony
- Speaker: 70W, 4.2.2CH speaker (S95C) / 40W 2.1CH speaker (S90C)
- Operating system: Tizen Smart TV
- The voice interaction remote, TV Plus, works with the AI speaker, SmartThings
- Multi Device Experience, built-in Alexa Voice Assistant
- Ambient Mode+, Microsoft 365, Tune Station
- Ports: HDMI x 4 including eARC, S95C - USB x 3 + USB x 1 (camera only), S90C - USB x 2, Ethernet (LAN) x 1, USB-C, RF In, Anynet+ (HDMI-CEC)
- Connectivity: Bluetooth v5.2 and Wi-Fi 5
- 2-year warranty y (1 year standard + 1 year extended warranty for panel only)
Price and availability
The starting price of the Samsung S95C and S90C OLED TV series is INR 1,69,990. Customers can purchase these TVs at leading retail stores in India or online through Samsung.com. As part of the introductory offer, consumers can get up to 20% cashback on leading bank credit cards and can also avail easy EMIs starting at INR 2,990.
Commenting on the launch, Mohandeep Singh, Senior Vice President, Consumer Electronics Business, Samsung India said:
With our new range of OLED TVs, we are pushing the boundaries of innovation. We've improved OLED TVs by combining the Neural Quantum Processor 4K with OLED panels that deliver superior picture quality. The launch of new OLED TVs will allow us to further strengthen our leadership position in the premium TV market.
